Hindu Businessline dt .12/11/10
Mahindra & Mahindra plans to expand its tractor production capacity to over three lakh units in two years.
This marks a 50 per cent jump from the present level of two lakh units from the Mahindra and Swaraj brands across five plants. The company will expand capacity in its existing units by ten per cent and set up a new plant in South India, with a capacity of 75,000 to one lakh tractors.
“The new plant will be ready by financial year 2013,” said Mr Avinash Patankar, Senior Vice-President, Mahindra Farm Equipment Sector.
Yuvraj
M&M is also doubling production of its low-cost tractor Yuvraj at local partner Deepak Diesel's plant at Rajkot. Monthly sales of the Rs 1.75 lakh product are around 750 units and test marketing is underway in Karnataka, Tamil Nadu and Rajasthan.
“We will sell Yuvraj in six States by the end of this year. The national launch will be next year,” said Mr Sanjeev Goyle, Senior Vice-President, Marketing.
The company has targeted annual sales of at least 25,000 units of Yuvraj in the immediate future. It has worked out a production model where the tractor will be assembled by a local partner in regional markets. Output from Rajkot is adequate to meet market demand for the next two years.
Awards
Mahindra FES has instituted the ‘Mahindra Samridhi India Agri Awards' which will recognise contributions from individuals and organisations towards development of Indian agriculture, thereby enhancing rural prosperity.
The award will also acknowledge the best farmer, lady farmer, agricultural university, non-government organisations, and individuals for their contribution to agriculture growth at regional and national levels.
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