November 18, 2010

Kissan Call Centres gaining popularity among Indian farmers


Indian Express 17/11/10

With over 55 lakh calls received till October this year since its launch, Kissan Call Centres (KCC), established to provide instant farm solutions, are increasingly gaining popularity among Indian farmers.

Launched in 2004, at present 25 KCC (Kissan Call Centres) are functioning at different locations across the country.

According to official data, these centres received 55.75 lakh calls till October 2010.
The Department of Agriculture & Cooperation (DAC) under the Agriculture Ministry, had launched KCC service in January 2004 to deliver extension services to the farming community. The purpose of these call centres is to instantly respond to the issues raised by farmers and provide them solution in their local language.
An evaluation study of KCC conducted by Hyderabad-based Administrative Staff College, which submitted its report in July 2007, had pointed that the current level of participation of women farmers was negligible.

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