October 07, 2010

Nabard's SMS-based advisory service


Hindu Business Line.

The National Bank for Agriculture and Rural Development (Nabard) has launched a SMS-based crop advisory and information service to farmers, utilising the increasing penetration of mobile phone in the rural areas. Members of the watershed committees involved in the execution of projects under the Indo German Watershed Development Programme will also be covered under this service. The service will provide personalised and customised agricultural information covering crop advisory services, market prices and weather forecast to maximise the productivity and income of farmers. — Our Bureau

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